OR is a casual brand that offers the latest international fashion trends at the best prices, optimum quality and cultured service. The brand was born in 2006 with a count of 5 shops; now we have 16 shops covering most of Cairo, Alexandria, and Sharm el Sheikh’s vital areas. Our purpose is to meet all our customer’s needs in style, fabric, and value without compromising our brand values and quality standards. We strive to offer “from basic to fancy” concept; all supported by a strong service culture. OR has a well-established brand identity, which we have utilized to acquire new target markets. Today, OR is ready for regional expansion and acquiring new markets. We rely on our local reputation, international look, strong product values and the support of our strongly structured organization and production network. In our daily choices, it is always an “either” and “OR”, from this perspective we have been working on offering our customers a product that can’t be anything but an OR, a product that offers no other choices but quality, trend, and value for money.