Our passion for fashion began with a desire to share the rich, cultural heritage of Egypt with the world.
We are dedicated to bringing you the latest trends in fashion. It’s all about creating unique and comfortable Garments that are achieved by the choice of fabrics and timeless designs, yet focusing on being top of trends.
We have been creating beautiful, high-end, clothes, and accessories since 1989.
We are dedicated to supporting the local economy while promoting sustainability and fair labor practices in our factory.
Our collections are inspired by the colors, textures, and patterns of Egypt from the vibrant markets, and offer a range of styles from casual wear to formal attire whether you are looking for a statement piece or a wardrobe staple; we have something for every occasion.
We believe that fashion is a form of self-expression and an opportunity to celebrate the diversity of individuality.
We hope to inspire and empower our customers to embrace their unique style and personality through our Designs.